26 Dec The Journey of a Mustard Seed
Boman Irani is a renowned and much admired character actor in Bollywood movies. He is also the Brand Ambassador of P Mark Mustard Oil. However, there’s another dimension to Boman that many fans and movie buffs are not aware of. He is a much sought after motivational speaker. His narrative skills are awesome – he can tell some really great stories… like the way he does in this video.
Here, Boman talks about the journey of a single mustard seed as it undergoes the process of being transformed into pure mustard oil. He talks about the rigours involved in ensuring stringent quality standards that can be trusted – batch after batch.
As Boman points out, it is a multifaceted endeavour beginning with the sourcing of mustard seeds from farmlands known for superior crop quality and going all the way to using advanced research methodologies and high-tech laboratory equipment to create healthy cold-pressed mustard oil that makes food taste great.
Interestingly, renowned brand and marketing guru Philip Kotler states that customers look at a product as a “bundle of attributes” that satisfy their needs – these attributes eventually translate into brand values. Boman’s story ends up explaining how a simple everyday kitchen item like mustard oil eventually became an iconic brand trusted by millions of consumers across generations.