A Twitter Tale by Boman Irani

The relationship between a brand and its brand ambassador often remains unknown because in most cases the relationship is limited to the ambassador appearing in the brand’s television commercials and press ads. Not so with Boman Irani!

On Twitter, Boman Irani maintains a regular conversation with his fans, speaking (among other things) about his memories of being a prominent part of the journey of P Mark Mustard Oil over the past five years.

In one tweet, he went into flashback mode… sharing memories of the very first ad that he shot for P Mark Mustard Oil… he even shared a video pertaining to this memory.

Link to Tweet: https://twitter.com/bomanirani/status/976362121188519936

Earlier, he had tweeted about the second ad… the online version of which went on to garner more than 2.4 million views!

Link to Tweet: https://twitter.com/bomanirani/status/973803059011866624

And in this one, he tweets about how he went about preparing for his role as a tabla maestro in the ad mentioned above… it wasn’t only about putting on a flashy costume and a quirky wig – Boman even took tabla lessons to prepare for the role!

Link to Tweet: https://twitter.com/bomanirani/status/969895934598483969

Tweet by tweet… you can see Boman Irani’s passion for P Mark Mustard Oil. It goes way beyond a simple brand ambassadorship arrangement.

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