As India celebrates its Independence Day, it is also time to celebrate everything that is innately Indian… aspects of our rich and diverse art, culture, cuisines and traditions that have remained intact for thousands of years and continue to be powerful symbols of our ancient heritage even today. They arouse strong emotions along with an overwhelming sense of national pride.
These are aspects that have not changed with the passage of time; they have not changed with the advent of technology; and they have not changed even in the face of widespread urbanization, modernization and globalization.
One such aspect is our very own Kachchi Ghani Mustard Oil – cold-pressed Mustard Oil manufactured using the traditional Kolhu method of extraction. Mustard is known to have originated in the foothills of the Himalayas more than 5000 years ago and since then Mustard Oil has been one of India’s staple cooking oils. In this sense, Mustard Oil truly is “India’s Oil”.
In this short film, well known character actor Boman Irani, who is also the brand ambassador for P Mark Mustard Oil, talks about why we should celebrate Mustard Oil as India’s Oil – and what better day to do this than our very own Independence Day!