12 Nov The Smart Oil for a Smart Generation
We Indians have always known about mustard oil… for thousands of years… across generations. We have used it as a cooking medium, as a flavouring ingredient, as a pickling agent along with a host of medicinal applications in popular home remedies and in a variety of non-food applications like hair care, skincare, etc.
Sometime in the early nineties, mustard oil lost its sheen for a while. It became a product that was distributed through the Public Distribution System – which created a perception that it was “a poor man’s oil”. Also, the nineties saw the advent of a slew of pretty looking refined oils that (falsely) promised health benefits like protection from heart disease and lower levels of cholesterol. Many of these refined oils were eventually compelled to withdraw their advertising campaigns when they were unable to support their claims with medical or scientific facts.
Gen Next comprises a different class of consumers. Gen Next tends to be sharp and incisive – and they don’t like being taken for a ride. These young consumers began revisiting their traditional roots. Heeding the advice of their grandparents, parents, fitness counsellors and doctors, they rediscovered mustard oil. The medical and scientific community too had started taking a closer look at mustard oil. A landmark study by the Harvard School of Public Health revealed that switching to mustard oil as a cooking medium reduced the risks of coronary artery disease by more than 70 percent.
Spurred on by such findings, Gen Next has started appreciating mustard oil for what it really is – a Smart New-Age Oil. For starters, it’s a lot more than just a cooking medium. Mustard oil contains glucosinolate that fights microbes. In addition to such antimicrobial properties, mustard oil also has powerful antibacterial, antifungal and anti-inflammatory powers. And it’s a great antioxidant too!
For P Mark Mustard Oil it is a matter of great pride to be a part of this rich heritage… we are honoured to be part of this legacy of healthy eating and healing properties that have pervaded Indian culinary arts and herbal medicines for millenniums. And as the Mustard Specialist, we have, for more than eighty years, focussed on this fascinating Smart Oil – mustard oil.