Turning Mustard Oil into a Global Mission

In an article in the Economic Times, Vivek Puri, the Managing Director of Puri Oil Mills Limited (the company manufacturing P Mark Mustard Oil) emphatically stated: “What palm oil is for Malaysia, olive oil for Italy and soya oil for the US, mustard oil can indeed be for India.”

All over the world, governments lobby extensively for their native oils. A powerful example of this is palm oil from Malaysia. The Malaysian Government constituted a dedicated Malaysian Palm Oil Promotion Council to bring farmers and agricultural scientists together – along with other experts – to take palm oil to the world. And the initiative has succeeded comprehensively.

There is a strong case to support a similar initiative by the Government of India. Mustard Oil is a native Indian edible oil that has been around for thousands of years. It has proven health benefits arising from its unique combination of antibacterial, antimicrobial, antifungal and anti-inflammatory properties. In recent times, medical science has rediscovered the uses of mustard oil in preventing cardiovascular disease and certain forms of cancer.

As a frontrunner in the mustard oil space, Puri Oil Mills Limited certainly has a good point to make. Promoting a healthy cooking medium like mustard oil globally could earn the country valuable foreign exchange; at the same time, promoting mustard oil at a domestic level could go a long way in reducing the demand-supply gap that compels India to import huge quantities of other (less healthy) edible oils.

Think about it.

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