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As a versatile character actor, Boman Irani is able to create and enact a wide variety of personas with incredible ease. If one compares the boisterous Lucky Singh (Lage Raho Munna Bhai) and the sneering Professor Viru Sahastrabudhhe (3 Idiots) with the villainous Vardaan (Don 2) and the scheming Kishan Khurana (Khosla Ka Ghosla), it is almost unbelievable that the man behind these diverse faces and personalities is the same!
As the brand ambassador for P Mark Mustard Oil, Boman has – in the past – created many new faces for the brand. A few years ago, he transformed himself into a Tabla Ustad by changing his hairdo, his demeanour and his mannerisms. He even took Tabla lessons as part of his preparation!
In the new campaign for the brand, this time around Boman created three different personas – with hilarious results. There’s a jumpy, overexcited boxing coach who unwittingly turns his boxer into a punching bag. There’s an overconfident and utterly incompetent translator who thinks he knows it all. And there’s a smug and flamboyant chef who doesn’t really know his craft. The campaign uses humour to drive home its main message: Only a Specialist can do the work of a Specialist; so when it comes to buying Mustard Oil… trust only ‘The Mustard Specialist’.
These delightful ads are also available online, uploaded on the brand’s YouTube channel; check them out right here: