Earlier, we told you all about the movie critics panning Housefull 3 while audiences were coming out of the movie theatres with big, satisfied smiles. Well, the Box Office registers are now delivering their verdict. Housefull 3 has grossed Rs. 53 crore over its first weekend, making it the second highest opener for a weekend this year (after Shah Rukh Khan’s ‘Fan’). Some reports are already claiming that the collections have sailed comfortably past the 100 crore mark.
However, most fans aren’t obviously talking about the money being made; it’s the performances they are discussing avidly – in social media spaces and at coffee shops. And while Akshay Kumar, Abhishek Bachchan and Riteish Deshmukh have lived up to the level of extreme craziness expected from a movie such as this, it is the measured performance of character actor Boman Irani that has left audiences quite awestruck. As always, Boman Irani’s acting (which has all the characteristics of classic Method Acting) takes the role of Batook Patel to another level altogether – just as he did in his performances as the irascible Professor Virus in 3 Idiots, the cunning Lucky Singh in Lage Raho Munna Bhai and the scheming goon-cum-politician in Bhootnath 2. When it comes to acting, Boman Irani is indeed a consummate specialist!
It is this aspect of Boman Irani’s persona that Brand P Mark had in mind when it signed him on as its Brand Ambassador. The brand had begun consolidating its new brand communication platform as ‘The Mustard Specialist’. With its single-minded focus on mustard oil and nothing else for over eighty years, P Mark Mustard Oil is indeed a highly experienced specialist for everything connected with mustard. In fact, the company that owns the brand (Puri Oil Mills Limited) is guided by an ambitious Vision Statement that seeks to be acknowledged as ‘The last word in Mustard’. Moreover, the mantle of ‘The Mustard Specialist’ finds further justification in the fact that the brand has received national and international awards for quality, and is the only mustard oil brand that is backed by scientifically accredited in-house laboratory facilities for quality control, product development and innovation.
Thus, Boman Irani’s ambassadorship for P Mark Mustard Oil is all about the Acting Specialist taking on the role of the primary spokesperson for ‘The Mustard Specialist’.
Boman Irani, Akshay Kumar and Riteish Deshmukh at Trailer Launch of the film ‘Housefull 3’
So when you go to watch Akshay Kumar, Abhishek Bachchan, Riteish Deshmukh, Jacqueline Fernandez, Nargis Fakhri and Lisa Haydon running riot across some delightfully crazy scenes in Housefull 3 – do focus on Boman Irani’s carefully nuanced portrayal of Batook Patel. It’s not just the wig or the goofy expressions – it’s the brilliant acting that makes Batook so awesomely watchable.