top of page
Search

Good News for Mustard Oil Consumers

The Food Safety and Standards Authority of India (FSSAI), a specially constituted body tasked with establishing science-based food standards, has recently banned manufacturers from blending Mustard Oil with any other oil.

For Mustard Oil consumers this is really good news. The earlier norms that permitted the blending of other oils with Mustard Oil were in reality misused to deceive consumers. Unscrupulous manufacturers would blend Mustard Oil with low-grade mustard oil or cheaper refined oils to cash in on the growing popularity of Mustard Oil and make a quick buck. The real losers were the hapless consumers.

Some manufacturers would even blend Mustard Oil with chemically processed refined Mustard Oil and pass it off as Cold-Pressed (or Kachchi Ghani) Mustard Oil. The unsuspecting consumers would never be able to tell the difference.

The situation was worsened by the fact that Mustard Oil manufacturing is an activity that is largely carried out by Small & Medium Enterprises (SMEs) that are scattered across rural and semi-urban areas and are difficult to regulate. That is why, from a consumer and food safety perspective, it is better to choose brands that have established their market leadership across decades of being in the Mustard Oil business.

Puri Oil Mills Limited welcomes the decision taken by FSSAI. We feel it will go a long way in protecting consumers by acting as a deterrent against “unauthorised blending” – which basically boils down to adulteration. Consumers can, therefore, rest assured that all the health and nutrition benefits delivered by cold-pressed Mustard Oil will be available to them when they buy their oil. They would also be protecting their families and loved ones from the adverse effects of dubious oils packaged and sold as “Cold-Pressed Mustard Oil”.

And that is definitely great news for those who have always believed in the healthy goodness of traditional Indian cold-pressed Mustard Oil.


0 views0 comments

Loading... 

Preloader
bottom of page