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It’s All About an Emotional Connection

Boman Irani is currently in overdrive! In an earlier post on this blog, we had told our readers how Boman was shooting two movies (Karan Johar’s Drive and the John Abraham starrer Parmanu – The Story of Pokhran) and a television reality show (Sabse Bada Kalakar), all at the same time. That takes energy, zest – and passion!

And now we’ve found out that Boman is simultaneously shooting for a third film! This one is about Nobel Laureate Kailash Satyarthi, the well-known child rights activist. The film is called Jhalki. Boman says he signed on for the film only because he is an ardent admirer of Mr Satyarthi and his work. It is this emotional connection with the cause that got Boman interested in the film.

This same emotional connection comes into play when Boman chooses brands for endorsement. He says he looks beyond the brand and tries to establish an emotional connection with the people behind the brand. These relationships enable him to vibe with the brand, its values and its appeal to customers.

Boman Irani has been the brand ambassador for P Mark Mustard Oil for several years now – and it has been a mutually enriching journey. In this short video clip, he talks about establishing an emotional connection with the brand.

This relationship-centric approach tells us a lot about Boman Irani, not just as an actor but as a human being too. The approach exemplifies the way in which Boman Irani bonds with the characters he plays, with the movies he chooses and the people behind the movies.

At P Mark Mustard Oil, we understand this sentiment very well – because we have been forging enduring relationships with customers for more than eighty years. For us, it’s all about the emotional connection.

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