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Unmatched Versatility!


A synergistic relationship between a brand and its brand ambassador is a key ingredient for the success of the brand communication. For many years now, P Mark Mustard Oil and Boman Irani have shared such a relationship. Indeed, over the years Boman has become the face of the brand, speaking passionately to consumers on its behalf. Across television screens, press ads, online ads, retail signage and posters, Boman is right there – looming larger than life – evangelizing the cause of mustard oil and highlighting the key strengths of P Mark Mustard Oil.

What really underlines the bond between Boman and Brand P Mark is the set of stark similarities that exemplify each persona.

Boman plays many roles simultaneously – and with aplomb. For instance, right now he’s part of Karan Johar’s Drive; he is essaying the role of Nobel Laureate Kailash Satyarthi in Jhalki; he’s playing a scientist in Parmanu – The Story of Pokhran; he’s in the Sanjay Dutt biopic being directed by Raju Hirani; he is playing himself in a movie called Crazy Hum; he is part of the cast for a yet-to-be-named Telugu movie; and till recently, he was combining all this with regular appearances as a judge on the popular children’s talent television reality show: Sabse Bada Kalakar. Phew!

Likewise, P Mark Mustard Oil too has played many roles for more than eighty years. It is a much-loved mustard oil brand, trusted for its quality and purity; it is the secret ingredient in the pickle recipes of grandmothers across generations; it is part of the natural home remedies made by loving mothers; it is the oil one turns to for a soothing, rejuvenating, pain relieving massage; it is a hair care and skincare secret passed on from mother to daughter for generations. So many roles!

That’s why this brand-brand ambassador relationship has worked so well. Boman Irani and P Mark Mustard Oil are perfectly matched – one is every bit as versatile as the other. Perfect synergy!

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